The Art of War by Master Taigong Chapter 11 Strategic Wisdom - Rewards and Punishments

King Wen questions Taigong, a renowned strategist, on the effective implementation of rewards and punishments. Taigong emphasizes that trustworthiness in rewards and certainty in punishments are crucial for widespread influence. He argues that visible and consistent application of these methods will subtly affect even those who don't directly experience them. This approach leverages the power of sincerity to motivate positive behavior and deter negative actions across a large population. The text presents this dialogue in both English and Chinese.